Vibes café

Overview

Vibes Café is a brand created to bring warmth and a playful spirit to the urban brunch scene. The goal was to design a distinctive brand identity that would attract a young audience and create a strong visual presence both online and offline. The branding needed to balance a cozy, welcoming atmosphere with modern aesthetic to stand out in a competitive café market.

Target Audience:

Young adults aged 20–35, living in cities, who value cozy atmophere, getting together with their friends and posting their experiences on Instagram.

Design Process and Choices:

• Chose a decorative script typeface for the logo (Lust Script) and combined it with a modern and flowing one (Fields Display) to support it. These typefaces help to emphasize both sophistication and a feeling of cozy familiarity. The supporting typfaces (Depot New and Lato) - both were chosen to contrast their decorative counterparts.
• Selected earth-toned color palette to reinforce warmth and comfort, while still providing enough contrast for visual clarity across digital and print materials.
• Created custom hand-drawn illustrations (coffee cup and various desserts) to add a personal, hand-crafted touch aligned with the brand’s mission.