Snuggy

Overview

Snuggy is a conceptual clothing brand made for Italian Greyhounds. These dogs are skinny and have almost no fur, so they often get cold, That's why they need clothes to stay warm and stylish. The goal was to create a cozy, minimal brand identity that feels like a quiet lifestyle label. It’s meant to appeal to the  dog owners who care as much about aesthetics as they do about their dog’s comfort. 

Target Audience

• Iggy owners in their 20s–40s who appreciate thoughtful, well-designed things.
• Likely to live in cities, take too many photos of their dogs, and care a little too much about coat colors matching their outfits.

Design Process

• Chose a tall, elegant serif for the main typeface to reflect the slim proportions of Italian Greyhounds and give the brand a boutique, fashion-inspired feel.
• Designed a logo that mimics the elegance and poise of the breed.
• Used soft, muted color palette to create a visual identity rooted in comfort and elevated minimal aesthetic.
  
• Styled brand imagery and social content to mirror fashion lookbooks, so the dogs are treated as models and the tone is calm, consistent, and design-forward.