Aristocrat Suits

Overview

Aristocrat Suits is a conceptual menswear brand built around tailored suits that combine elegance, sharpness, and a sense of quiet authority. The identity draws from high fashion, traditional tailoring, and minimal luxury branding. The goal was to create a brand that feels refined and confident.

Target Audience

• Men aged 25-40 who are interested in high-end tailoring, statement fashion, and minimal but impactful design.
• Style-conscious professionals, creatives, or entrepreneurs who favor clean, structured silhouettes with a bold edge.
• Also appeals to stylists, creatives, and fashion enthusiasts drawn to bold serif typography and elevated brand presentation.

Design Process and Choices

• Designed a bold, serif logotype with strong verticals and sharp details to convey confidence and formality.
• Used a clean blue-and-white palette to evoke a feeling of calmness and elegance.
• Designed mockups with a focus on high-end presentation, so they would feel simple, centered, and product-focused.

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