Project NOXERIS

Niche Fragrance // Luxury Branding 

Noxeris is a conceptual perfume house designed for the "dark intellectual", the woman who finds beauty in melancholy, prefers darkwave to pop, and views fragrance as an atmosphere rather than an accessory.

The brand moves away from traditional luxury warmth, positioning itself instead as a "clinical archive" of atmosphere and memory. 

The identity is built on the violent tension between the Organic and the Industrial. The fragrances center on three natural symbols: the Moth, the Eclipse, and the Antlers; representing the raw, chaotic beauty of the natural world.

To tame these natural forces, the art direction acts as a containment protocol. The visuals fluctuate between the "Collection Site" - a misty, thorny environment where the ingredients are harvested; and the "Lab" - where the ingredients are trapped behind shrink-wrapped plastic, industrial ice, and cold glass. The bottle is no longer just a cosmetic vessel, it is a cage for a wild specimen.